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The range will be stocked in Selfridges in the UK and Ireland.
September 9, 2024
By: TOM BRANNA
Editor
Victoria Beckham Beauty is expanding its wholesale footprint via a new deal with Selfridges Group in the UK and Ireland. VBB got its start as a D2C brand five years ago. More recently, in 2023, the brand entered Selfridges in London. That move has paid enormous dividends; VBB became the No. 6 beauty brand at Selfridges despite a modest presence. Now, the brand is opening two more counters in Selfridges stores. Last week, VBB opened a popup at Selfridges in Manchester. Later this week, it wil...
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